📄 Setting Up Conversions

Setting Up Conversions

Creating Key Events (Conversions)

Create a New Event from a Thank-You Page (No Code Needed)

  1. Go to Admin > Data display > Events.

  2. Click the Create event button (at the top right of the table).

  3. In the new panel, click Create.

  4. Configure your new event:

    • Custom event name: Give your event a clear, descriptive name. Use underscores instead of spaces (e.g., thank_you_page_view or contact_form_submit).

    • Matching conditions: This is where you tell GA4 when to fire this new event.

      • Parameter: event_name | Operator: equals | Value: page_view

      • Click "Add condition"

      • Parameter: page_location | Operator: contains (or equals) | Value: The unique part of your thank-you page URL (e.g., /contact-thank-you or /order-confirmation.html).

  5. Click Create in the top-right corner.

You have now created the event. It will only fire after you've created it. You must now wait for GA4 to register this new event and then mark it as a key event as shown in Method 1.

Note: It may take a few minutes to a few hours (or until a user first completes the action) for your new custom event (e.g., thank_you_page_view) to appear in the Admin > Events list. Once it appears, you can follow Method 1 to toggle it "on" as a key event.